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Club Intl, an electro-pop group founded by John Eatherly, has created a special place for themselves in the music industry. Unlike many other artists, Club Intl does not merely create music. They are well-known for their all-encompassing approach, as they consider every element of their music production from the tunes themselves right down to the intricate details of their music videos. Their distinctive aesthetic, usually characterized by vivid colors and vintage vibes, has become part and parcel of their appeal. It is not uncommon for fans to speculate about secret meanings hidden within their visually striking videos, such as in their video for "Crush," which pairs a hypnotic tune with bold visual storytelling.
When it comes to Club Intl's music videos, it's tough to choose just one as a standout—we'd need more fingers than we have to point out all their stellar works. However, the video for “Never Be The Same” absolutely deserves special mention. In this video, metaphysical imagery and a touch of surrealism blends seamlessly with the electronic beats and soulful lyrics. The video promises a visual journey that leaves viewers revisiting it, creating a new niche in the music video industry.
It's also intriguing to note that the band once ended up recording an entire music video in a dimly lit room because they’d apparently misplaced the keys to the well-lit one—which turned out to be quite fortuitous as it added an ethereal vibe to the video that worked perfectly in sync with the mood of the song. The band members always have their creative hats on, keeping the element of surprise alive, while strengthening the bond with their audience. Now that's music magic!
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