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Cassius, the French electronic music duo comprised of Philippe Cerboneschi and Hubert Blanc-Francard, also known as Zdar and Boom Bass respectively, are nothing less than trailblazers. They brought a deeply inventive and refreshing approach to the electronic music scene in the late 1990s, and their impact continues to resonate in the industry. Their debut album '1999' landed like a meteor, changing the landscape with its fusion of house, hip hop and funk. Matched with these infectious rhythms, it's the music videos that made a visual imprint. Their video for "Feeling for You" became an emblematic feature: presented as an overly enthusiastic testament to the obtrusive style of late-night infomercials, resulting in a tongue-in-cheek masterpiece.
Cassius didn't limit their innovative expressions to videos; even their album covers were vibrant artistic explorations. 'Ibifornia', their 2016 release, features a wondrous psychedelic tableau by renowned art duo and photographers Pierre et Gilles. A peculiar but captivating fact about this French duo is that they used to keep a stuffed gorilla named Robert in their studio as an odd source of inspiration. Now, that's a beastly presence infused with a certain French charm.
The duo's ingenuity didn't stop at music and cover art. Their collaborations extended into engaging with top-of-the-line directors for their videos. Take, for instance, their video for "Go Up," directed by Alexandre Courtès, known for his previous work with Daft Punk. The video provides a captivating representation of duality, presenting mirrored visuals that keep you on your toes. Whether it's crafting inventive beats, engaging with top-tier artists for album covers, or collaborating with talented directors for visually arresting music videos, Cassius continues to leave an indelible mark on the music scene.
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