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Breach

The music world can be a pretty serious place, but then there's Breach, otherwise known as Ben Westbeech. This British electronic music producer caught everyone's attention in 2010, when his first album hit the charts. Ever since then, in the studio and in concert, he has maintained a knack for transforming heavy synth beats into contagious dance floor anthems. Over the years, he has exhibited a unique artistry, consistently seeking out innovative directors and artists to collaborate with on his music videos and album covers.

Breach's most recognized track, “Jack,” embodied his outgoing musical character and quickly gained notable popularity worldwide. For the uninitiated, the music video for “Jack” will seem like something out of a dream...or possibly a nightmare. Directed by The Sacred Egg, the video displays various abstract sequences of individuals mouthing the word "Jack" in a most peculiar way. As odd as it might sound, it worked perfectly, tapping into something fundamentally captivating about the human facial expression. It's a classic case of “can’t look away” and perfectly encapsulates the off-kilter charm that makes Breach so remarkable. Another noteworthy collaboration includes his 2013 "Everything You Never Had" video, under the same director. The video approached a deep topic - family struggle and poverty. However, it was depicted uniquely, where the protagonist, a woman, fights through her struggles with interpretive dance, moving rhythmically to the pumping beats of his music.

Adding to the list of his creative collaborations, Breach’s 2016 "Artis" video deserves a mention, this time under the direction of Cyprien Clément-Delmas. In a less surreal, but equally as powerful fashion, the video used the raw backdrop of limping dogs and dirt-road shanties, reflecting the heart-tugging harmonies of the song. Revealing such a peculiar and engaging visual artistic direction, Breach has successfully left a firm impression in the music industry. Westbeech proves yet again, his passion doesn't just stop at making tunes, but encapsulates an entire aesthetic and a journey that his audience can truly immerse themselves into.

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