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There's a certain groove that Boxed In's music carries, an undeniable magnetism that feels both fresh and nostalgic. Their synth-drenched indie anthems, crafted by the ever-quizzical mind of Oli Bayston, have a knack for subtly burrowing inside your ear and setting up camp. Unravel the complex tapestry of their music, and you'd be staring right into the 80s pop undercurrents, sprawling electronic strides and fidgety prog-rock elements that all conspire to give their sound an admittedly distinct feel.
Their music videos feel like snippets of a different dimension, completely submersive and surreal. Each is an interesting case study in the art of visual storytelling, with Bayston's penchant for eclectic themes very much at the center of these audio-visual narratives. Take the clip for their song "Jist" for instance. It's a hypnotic spectacle of color, with flashes of neon punctuating an otherwise dark, moody canvas. The camera dances and twists around Bayston, pulling viewers into a mystical trance. The "Foot of the Hill" video on the other hand, holds an amusing surprise. It mostly shows Bayston earnestly performing the song, until the camera pans out to reveal he's actually atop a washing machine inside a laundromat. As serious as music can be, Boxed In never forgets to remind us that it's still okay - in fact, necessary - to not take everything too seriously.
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