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Bon Iver, also known as Justin Vernon, has a mystical sound that's synonymous with modern American folk music. The Wisconsin born artist subtly carved out a unique niche within the music industry, blending electronic undertones with earthy, acoustic melodies. His biggest impact may be the sheer uniqueness of his music, pulling listeners into a dreamlike, introspective landscape, having the rare ability to hush a rowdy bar crowd into contemplative silence.
Bon Iver's music videos are equally as haunting and beautiful as his music. The video for his breakthrough hit, "Holocene," captures the mystic beauty of Iceland's landscape matching nicely with the ethereal quality of the song. In the grainy, nostalgic video of "Calgary" director Andre Durand wraps viewers up in a surreal, yet intriguing narrative, marrying hydrotherapy and general relativity. The animated video for the poignant track "Towers," was clearly influenced by Maurice Sendak's "Where the Wild Things Are," featuring a man's journey to bury wooden towers in the sea. Fun fact: in the video for "Beth/Rest," Justin Vernon dons a pair of heart-shaped glasses. It's a small touch, but one that adds a sense of playful absurdity to the otherwise poignant visuals. Finally, the video for "29 #Strafford APTS," is an abstract, water-colored world that's blurry around the edges, much like the memories that the song itself recalls.
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