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Bomfunk MC’s, a Finnish rap group led by DJ Gismo and B.O. Dubb, created an unforgettable fusion of breakdance, hip-hop, and drum-and-bass. Their music videos, loaded with high-energy performances and memorable visual storytelling, are still remembered for their remarkable contribution to music video artistry. Their most popular song, 'Freestyler', went on to become a pan-European sensation, its music video centering around a Sony Walkman - which, at the time, made it look like a futuristic device, creating legendary crossed-continental memes like 'the play button kid'.
The 'Freestyler' video, directed by Swedish masterminds Torbjörn Martin and Åsa Sandzén, showcased the group's agility and aptness in breakdance. The eye-catching choreography, combined with the seemingly magical control of time and space via a cassette player, became a social phenomenon. Adding to the captivating story, the group's other video for 'Uprocking Beats' was composed of a mock-battle between spaceship crews aiming lasers at each other to the beat of the music - a visual that left audiences smirking at the comical yet entertaining take. This approach exhibited how Bomfunk MC’s compellingly merged their music with cinematography, engaging audiences in a fresh, creative manner.
Bomfunk MC's iconic music videos not only invigorated the European music scene but also set a striking precedent for the integration of audio-visual artistry in the music industry. The under-acknowledged fact is that all the group members did their stunts in 'Freestyler,' risking life for art indeed! So next time you hit play on a Bomfunk track, remember you're just not listening to a song, but experiencing a slice of music video history.
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