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Black Country, New Road isn't your run-of-the-mill artist; it's an epic seven-piece band hailing from the UK, known for their genre-fusing sound that encompasses jazz, punk, post-rock, and more. Their debut album "For the First Time" launched in 2021, serving not only an audio treat but a visually stunning package, thanks largely to the mastery of their music videos, directed by Bart Price, speaks volumes about the band's intent to push the envelope of the medium. They aren't just here to make white noise in the industry. It’s no surprise that the band has been tipped as the "best band in the world" by The Guardian even before their first album dropped.
One particular video worth shedding the spotlight on is "Science Fair", where every moment feels like a carefully curated postcard from an expiring world. It's filled with transfixing images that ruminate on twisted variants of innocence, slowly drawing you into their chaotic, combustible universe. Rolling Stone tagged it "a nine-minute whirlwind", quite aptly. "Track X" is also merit-worthy, trading the chaotic punk of their other work for a more sedate, melancholic ambiance reflecting on thwarted youth. These are not just music videos; they're miniature films, standing testament to the pre-eminence of visual storytelling in music today.
And here's a quirky tidbit: the band's unusual name doesn't reference an obscure post-industrial region in the English Midlands, but was taken from an idle threat made by a filmmaker friend to make a hopeless 'bad British road movie' with that title. Little did they know, they'd beat him to it, creating their version of a 'road movie' through their music videos - just one example of the band's unique blend of irreverence and serious artistic integrity.
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