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Though he might not be a household name, Benny Sings is an intriguing figure in the music industry. A Dutch pop artist, he came into the spotlight with melodious tunes that seamlessly blend elements of jazz, soul, and R&B. Unlike many performers who wear their lavish lifestyles on their sleeves, Benny Sings evokes a soothing, uncomplicated, and everyday aesthetic with a signature style that has enamoured a global following.
An interesting tidbit about Benny Sings is that he's been hailed as a "bedroom romantic," not due to any sauciness, but for his laid back beats and love-themed lyrics. Reflecting his minimalist approach, most of his music videos feature relaxed settings with simple visuals—including "Not Enough," "Softly (Tokyo)" and "Big Brown Eyes,"—that let the music shine. The video for "Rolled Up," featuring Mac DeMarco, for example, quickly garnered attention for its lighthearted, tongue-in-cheek simplicity. Shot on split screens, Benny mimes playing the keyboard in a green room on one side, while DeMarco eats a banana and strums his guitar on the other. Such unpretentiousness and irreverence have helped him connect with audiences and musicians alike, securing collaborations with the likes of Rex Orange County and The Free Nationals. His casually stylish album covers continue this theme, and have often been designed by artist Piet Parra, making them sought after collector items among art and music enthusiasts. Benny Sings, with his understated charm, reminds us that sometimes, simplicity is the most potent artistic statement.
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