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BENEE is a New Zealand-based singer-songwriter who swiftly propelled to international stardom following the success of her 2019 mega-hit ‘Supalonely’. Known for her quirky indie-pop sound, this quirky artist truly shines when it comes to her unique visual choices - a creative process she attributes to her collaborations with creative director, Taylor Mansfield.
Delving into her visual portfolio, one can't overlook the animated video for ‘Evil Spider’. A Spider-Man-esque adventure in BENEE's suburban neighbourhood battling an engulfing spider, quite the curveball for her fans, cementing her artistic differentiator. However, it was the video for ‘Glitter’ filmed in a roller rink with a disco ball reflecting a myriad of colors that sealed her reputation as an artist unafraid to experiment. Another standout is the video for ‘Kool’, where we see BENEE trapped inside a box while her clones wreak havoc - a visual eerily reminiscent of an episode of The Twilight Zone. Additionally, her unique cover art for the album 'Stella & Steve', showcasing a brightly adorned skull with blossoms, also encapsulates her vibrant and somehow twisted aesthetic.
Here's a little nugget of fun tucked away in her visual discography - in order to perfectly capture the miniature hike through the wilderness in the music video for ‘Soaked’, BENEE and her team traveled to an island off the coast of New Zealand to film, successfully adding a pinch of authenticity to the video. A testament to her unwavering commitment to their craft, even if it means off-shore island trips to get the right shot! This ingenuity has certainly aided in carving out BENEE's niche in the music industry, amplifying the age-old adage that music is just as much about the sound as it is about the visuals.
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