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Beck

Beck is not just another name in the music industry; he is essentially a renaissance man whose work is a blend of multiple music genres including folk, funk, soul, hip hop, electronic and rock. Starting his career in the 1980s, he later gained critical and commercial success in the early 1990s with the lo-fi, anti-folk music style. Beck gave flight to the imagination with his famous "Loser" video, directed by Steve Hanft, featuring an assortment of random and surreal images, which virtually kickstarted the era of a new music video genre,choosing art over straight narrative.

It was in his video for "New Pollution" where he truly exhibited his affection for the quirkiness, wearing a pair of angel wings while running on a treadmill under a backdrop of stock footage. This was Beck saying a resounding hello to absurd choreography, commonly a hallmark of his eternally memorable music videos. He continued to experiment, pushing the boundaries with Michel Gondry's creative direction in videos like "Deadweight" and "Cellphone's Dead" where viewers were taken on visual roller coaster rides. And of course, "Girl" directed by Motion Theory had its own flavor, transforming the urban landscape into something straight out of a fold-in MAD magazine.

Something intriguing, Beck actually dropped out from high school to perform on streets and buses at Los Angeles and New York, setting an offbeat tone to his musical journey. In the course of his career, he has shifted gears successfully, blending folk, rock, soul, Latin music and hip-hop into an individual sound that's as unpredictable as it is infectious. His music often flouts conventional structures, making his music videos as compelling and distinctive as his sound—a method to the marvelous unpredictable madness.

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