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The British audio-visual group Beaty Heart is known for their impressive blend of music and visuals. Their ability to tell emotive, humour-laden stories through captivating music videos set the stage for artists today. An unforgettable creation by them includes "Seafood," a groundbreaking music video that stood out for its unique animation technique mixing flat-drawn 2D imagery and distinct unpredicatbility. They built their own sets, did their own animation, edited the videos, which was almost unheard of at the time and paved the way for further artists to take charge of their creative vision.
An interesting quirk about Beaty Heart is that they never appear in their music videos. They once joked in an interview saying, "We recognise we have faces better suited for radio." This unique avoidance of self-appearance leads to a greater emphasis on their artistic method and message, which becomes the star of the show. Another unforgettable music video is "Slush Puppy," which drew on cult children's TV and was filmed on the marshes in East London. It included aliens, psychedelic colours, and miniature models of landscapes, all underlined by their enchanting, off-beat rhythms. Their impact on the industry goes beyond their musical talent; their creative and unique take on music video artistry opened a new avenue for many artists in the industry.
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