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Beach Fossils

Beach Fossils, formerly a solo project of Dustin Payseur, has evolved into a musical force acknowledged for creating a distinctive brand of lo-fi, ambient rock that traces its roots back to the sounds of late 80s indie-pop. Bursting onto the music scene in 2009, Beach Fossils picked up the baton of iconic acts like The Smiths and Joy Division, and ran with it, spinning out melodious guitar riffs interspersed with reflective lyrics that captivated audiences and critics alike. Some might argue that their unassuming, somewhat retro, aesthetic was a quiet revolution against the dominant high-octane, electronic beats that pervaded the music industry at the time.

The music video for "Down the Line", for instance, is as relatable as it is unpretentious - it's pulpy home-video aesthetic adds to the depth of connectivity with the audience. And then, there's the video for "Sugar" - an adventure in subway surfing, thoroughly enjoyed every time one's health insurance premium is paid up. Building upon their abiding love for nostalgia, the videos subtly salute the New York City's youthful abandon and indefatigable spirit while pulling at the heartstrings of anyone who has ever fallen in love with a city. Think of it as Beach Fossils' love letter to his city - NYC - characteristically marked with sincerity, charm and an occasional wild subway ride.

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