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Who knew that a bunch of musicians from a tiny island in the Mediterranean would take the indie scene by storm and dare to redefine the aesthetic of music videos? Well, that's exactly what the Maltese band, BARK BARK DISCO did. Not only did their sound, a unique blend of DIY punk and pop, captured audiences, but it's their groundbreaking approach to music videos which gave them an distinctive place in the industry.
Their video for "Song for the Lovers," directed by Duncan Bone, is a visual feast of inventive stop-motion brutality on action figures, with an emotional subplot that would make even the most cynical viewer shed a tear. In an ironic twist, BARK BARK DISCO's "DEAD ENDS" video takes place in a graveyard, as the band members animatedly play their instruments besides a tombstone - a quirky play on the song's title. But perhaps the most eyebrow-raising is the video "Honey I Love You Now," which has the band serenading a tree with great gusto. Interestingly, all their videos are shot without any retakes, adding a raw and authentic element to their artistry, a rarity in today's polished music industry.
BARK BARK DISCO has raised the bar on how we look at music videos - they go beyond being a supporting act to the music and instead, plays an equal role in engaging the audience. The band, with its punky irreverence, has set a precedent that sometimes what you need to really stand out is not a big budget or fancy effects, but a whole lot of creativity and fearlessness.
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