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Anderson .Paak is a singular voice in the music industry. From his humble beginnings as a struggling dad, working on marijuana farms and scraping by, he has become a luminary in the R&B, hip-hop and funk arenas. Known for his dynamic energy, raw emotion and raspy tone that can swing from soulful crooning to rap verses in a heartbeat, .Paak has become not just a musician, but a pivotal figure in molding the modern sound of West Coast music. An interesting tidbit is that .Paak actually got his initial break as a drummer for none other than American Idol contestant and singer-songwriter, Haley Reinhart.
What sets Anderson .Paak apart is his seamless blending of multiple genres and styles coupled with his intense and cinematic music video direction. For his single "The Season / Carry Me / The Waters," .Paak transformed the music video into a metaphorical journey about struggle and success. Evidently influenced by the works of Hayao Miyazaki and Quentin Tarantino, the visual ebbs and flows between visceral representations of his childhood hardships and the euphoria of achieving acclaim as an artist. Then there's "Tints", featuring Kendrick Lamar. The music video, directed by .Paak himself, offers a sardonic take on Hollywood's sunny, care-free veneer. It's a Rorschach test, each scene suggesting that things are not always what they seem with a healthy sprinkling of playfulness.
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