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Launched from the mind of Birmingham's very own music maven, Joe Flory, Amateur Best is a unique entry in the musical tapestry. On the surface, you might just see a blend of pop, R&B, and electronic elements, but dig a little deeper, you'll find an artist who has continually pushed boundaries, experimenting with different music styles while maintaining an undeniable originality. From his breakthrough album "No Thrills" to his latest work, "The Gleaners", Flory has thoroughly shown the world that Amateur Best is no newcomer attempting a fad, but a seasoned artist who boldly breathes fresh life into melodies.
Over the years, Flory has been recognized in the music industry not only for his strikingly emotive tunes, but also for his thought-provoking, visually compelling music videos. Take the video for "Marzipan", directed by D.A.R.Y.L., for instance. The twisted tale of a humanoid creature battling loneliness is indelibly etched in many fan's minds for its unique, imaginative narrative. On a lighter note, the artist tried a different route with a full-on animated adventure for his video "Pleased". If anyone can get away with making a music video featuring an emoji falling in love, it's Flory. Believe it or not, the acid jazz track received a whole new level of expression with the animated emojis navigating through paths of labyrinthine love and existentialism.
A weird coincidence about Flory? Well, he confessed in an interview that one of his songs was actually inspired by a Facebook ad for a scone baking course. So, next time you scroll past one of those seemingly irritating advertisements, remember they can sometimes bake up a hit. Whether it's his innovative approach to music or his uncanny knack for utilizing everyday inspiration, Amateur Best continues to assert a lasting impact on the music industry.
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