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Alvvays, an indie pop dream, emerged from Toronto, Canada, with a captivating sound that's an amalgamation of dream pop, jangle pop, and indie rock. Comprising of core members Molly Rankin, Kerri MacLellan, Alec O'Hanley, Brian Murphy, and Sheridan Riley, their impact on the music industry has been largely shaped by their distinctive sonic narrative, harking back to the melancholy side of the 60s pop, embraced by the contemporary generation. Their debut self-titled album 'Alvvays' in 2014 made a lasting impression on indie music lovers, inundated with timeless lyrical hooks and infectious harmonies, with 'Archie, Marry Me' standing out as a fan favorite.
In terms of visual artistry, their music videos, such as 'Adult Diversion' and 'Next of Kin', embody the band's distinctiveness, with the same nostalgic and sentimental quality that pervades their music. The 'Adult Diversion' video perfectly encapsulated their retro-infused aesthetic packaged in saturated visuals, capturing the band members' frolicking around on a beachy location. On 'In Undertow' video--a standout in their catalog--you can witness the band play their instruments amidst a starry backdrop, an intergalactic trip reinforcing their ethereal sonic vibe. And for the fact trivia, it was because all members of Alvvays were snowed-in that they ended up recording an impromptu live session video for their track 'Dreams Tonite', a celestial lo-fi experience, an abstract love story told through vintage home video footage - a testament to their knack for creating spellbinding visual narratives even in the most unexpected circumstances.
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