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Agar Agar, the French electro-pop duo of Clara Cappagli and Armand Bultheel, is well-known for their delightful blend of retro synth sounds, atmospheric beats, and Clara's distinctive breathy vocals. Their debut EP 'Cardan' and album 'The Dog & The Future' are perfect examples of their experimental, yet accessible music style. Interestingly, the name Agar Agar is derived from a gelatin-like substance used in cooking, an offbeat detail that perfectly encapsulates the band's unique sound and outlook.
Their pioneering music videos add layers of allure to their auditory landscape. Take "Prettiest Virgin", one of their most renowned tracks; its music video is a psychedelic montage, combining vibrant neon colours with abstract shapes that seems to draw viewers into a parallel universe. On the other hand, the video for "I'm That Guy" is a remarkable departure, focusing on two enigmatic characters in an eerily mundane setting, creating a world that is both sinister and fascinating. Much like their music, Agar Agar's music videos seem to tell a story while also leaving questions unanswered, forging open-ended visuals that let audiences' imaginations run wild. Agar Agar's unconventional yet intriguing artistry places them as an act worth keeping an eye on in the music industry.
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