← Back | Musician | 1 Music Videos

Add N to (X)

Ah, the fascinating case of Add N to (X): an English electronic music band that stormed the scene back in the mid to late 90s and early 00s. Loved by synth enthusiasts and nonsensical humour adherents alike, the group's enigmatic blend of techno beats, analogue sounds and abstract concepts seized the underground music scene like a mildly charming panda-specific pandemic. Comprised of eccentriconyms Barry Smith, Anne Shenton and Andrew Aveling, they masterminded the revival of vintage synthesizers, leaving a significant impact on the sound and aesthetics of electronic music.

Their music videos were as audacious and wildly inventive as their music. The most notorious, possibly, is for the song "Plug Me In", directed by the incredibly talented Garth Jennings. The video is a mad carnival ride of technicolour exuberance, filled with retro-futuristic aesthetics, analog machines and bizarre human-machine interactions. This memorable video raised eyebrows and even had MTV executives breaking into a light sweat for its explicit nature. Meanwhile, their video for ‘Metal Fingers in My Body” had a relationship between a woman and a robot that was suitably quirky, reflecting the band's eccentric style. Quite uncommon for the late 90s, this approach shot them into the limelight among both fans and critics, adding an extra layer of intrigue to their legacy.

Disclaimer: Text might contain bits of A.I. imagination. Report mistakes

Loading...