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Emerging on the music scene like a wave of fresh air, 53 Thieves arrived with a sound. This mysterious collective met virtually, finding each other in internet's creative corners: Discord. Their debut track ‘what you do to me’ ignited the music scene, a perfect blend of muted pastel electronics and R&B. Uniquely built around synced heartbeats, how many artists can claim the same?
Flipping the script, it was not their music, but an abstract logo that first appeared, creating a buzz. As the curious cyber community deciphered its simple yet impactful message: three lines intersecting, representing their collaborative intention. When ‘if you want me to stay’ hit the eardrums, it was an intoxicating serenade that kept the listeners on the hook. But it was their visual storytelling in their music videos that struck a deeper emotional chord, weaving beautiful tales with minimalistic aesthetics. In 'Sleeping In' the icy landscapes juxtaposed with the warmth of their music creates a dreamlike narrative that bedazzles its audience. As a trivia tidbit, the pristine snowy shots were captured on mere Phone cameras, leveling the field in the world of cinematography!
Every track of theirs is a sonic journal of their musical journey and growth, with their music videos as the pictorial embodiment. The empiric cinematic vision, focus on details, and clever usage of color palettes set their videos apart. Not surprising when you know, Josh Bruce Williams, one of their own, designs and directs these visual spectacles. 'borrowed lines' video is one such spectacle, which was shot entirely during the lockdown. It's beyond impressive to see how 53 Thieves has capitalized on technology to not only make music but also to make their mark in the industry. They’ve stealthily stolen our playlists, indeed! Their impact is surely to remain in the industry for a long time.
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