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Winston Hacking is a name that is no stranger to the world of music videos and short films. He is best known for his unique approach to collage animation and visceral sculpting. He became a hot topic when his direction for Andy Shauf’s “The Magician'' video was singled out by Rolling Stone as one of the Top 10 music videos of 2016, an achievement that most directors can only dream of. Not to mention the videos he directed for FlyLo's "Post Requisite" and Unknown Mortal Orchestra's "American Guilt." His surreal collages tell stories, employing a mash-up of vintage advertisements, obscure movie clips and everyday objects - a visual feast that brings the music to life.
Here's a kernel of notable delight: the dialed-in nature of Hacking’s work is so profound that he apparently spent around 140 hours of production work on "The Magician" video only. All manually cutting and handling images, a feat not for weak-willed or faint-hearted creatives. His digging efforts and patience takes him to dusty thrift stores, managing to find the right snippets to carefully create his stop motion-like set-ups.
His technical precision, coupled with an impassioned touch firmly positioned Hacking on the map of music video brilliance. The intricate layering of forgotten pictures and day-to-day objects, shapeshifted into narratives, provides an immersive depth for the viewers. Hacking’s impact in the industry boils down to the elevation of music video direction to poetic and dedicated craftsmanship - a homage and celebration of the forgotten and ordinary, seamlessly blending with the rhythm and pulse of the soundtrack. With a keen eye for detail and a heart that values process over convenience, Winston Hacking remains a truly fascinating figure in the industry.
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