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ShynolaShynola

Shynola is not a singular persona, but rather a collective of four British visual artist wizards—Jason Groves, Richard Kenworthy, and Christopher Harding—who found their groove knitting strong narratives into music videos. Rocketing into the limelight with their animated video for Radiohead's "Pyramid Song," Shynola quickly etched their unique mark on the industry. Their brand of storytelling, though packed with intricate details, never once compromised the rhythm of the song, creating a fine and rare tapestry of visuals and music twining into each other.

Shynola's genius is only underscored by the wide range of music they worked with, ranging from Junior Senior's "Move Your Feet," a dance-inducing track rendered in delightfully pixelated animation, to Coldplay's more somber "Strawberry Swing," where the band's frontman, Chris Martin, traverses through a whimsical universe painted entirely with actual school chalk. Interestingly, Shynola also happens to be the eternal arch-nemesis of autocorrect systems worldwide, a subtle testament to their proclivity for walking off the beaten path. Throughout their career, they have continually defied the cookie-cutter music video, elevating each song with their inimitable touch—pioneering, bold, and ceaselessly inventive.

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