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Although you may not recognize his name upon first mention, Jared Avalos is a force to reckon within the music video industry. As a director, his cinematic approach to storytelling sets him apart from the traditional run-of-the-mill video concepts. Avalos, with his innate ability to translate music into a visually captivating experience, has worked his magic on some of the most memorable music videos, becoming an influential figure behind the camera.
Avalos is the mastermind behind Lady Gaga's "Bad Romance" which redefined the visual narrative in the contemporary pop genre. His artistry didn't stop there, he was also at the helms of the visually striking video for Radiohead's "Paranoid Android," a piece that is undoubtedly a hallmark of his career. Perhaps, an eyebrow-raising, if not surprising, anecdote about Avalos is his bold choice to feature live frogs in the middle of a desert in Imagine Dragon's "Radioactive" video. It creates a stark contrast against the arid backdrop, amplifying the song's eclectic vibe. Avalos's craft and talent have not only enriched the industry but also offered a novel lens through which music videos can be viewed and appreciated.
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