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Colin Tilley, who is undoubtedly one of the most significant figures in the realm of music videos, launched his celestial career trajectory by directing a video for Chris Brown’s song ‘Look at Me Now’ in 2011. Since then, this star director has been instrumental behind the lens, delivering incredible visually stunning music videos that quickly become trending topics. His craft could be seen in captivating music videos such as Nicki Minaj's 'Anaconda', Justin Bieber's 'No Brainer', and Kendrick Lamar's 'Alright', with each video being a testament to Tilley's eye for compelling, surreal and often controversial visuals.
Perhaps one of the most engaging elements of Tilley's approach to directing is his ability to effortlessly blend fantasy with reality. Notably, his work on Kendrick Lamar's 'Alright' video, a black and white socio-political commentary set against the backdrop of his native California, landed him an MTV VMA for Best Director in 2015. However, Tilley isn't just about creating poignant cinematic statements. Consider his work on DJ Khaled's colourful, quirky visual feast, 'Wild Thoughts'. In a surprising twist, Tilley revealed that some of the most mesmerizing effects in the video were not due to high-end digital graphics, but inspired by his 3-year old daughter’s toy prism! This ingenious use of a child's toy illustrates how truly imaginative Tilley can be, demonstrating his ability to transcend conventional techniques and continuously push creative boundaries.
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