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Alice Kunisue may not be an instantly recognizable name to the general public, but deep in the industry trenches, her creativity and signature style reverberates. She's a tour-de-force behind the lens, directing music videos for top-notch artists like Sakanaction and Kyary Pamyu Pamyu. Her whimsical yet cutting-edge style has drawn critical attention, earning her a Gold prize at Cannes Lions for her video “Rikoteki na Kiss o Watashi ni Shite,” for Sakanaction.
Kunisue’s vision tends to toy with reality, leaving room for imaginative graphics and surreal visuals. One memorable example of this is "CANDY CANDY" for Kyary Pamyu Pamyu. In the video, you see Kyary breezing around a technicolour world, encountering everything from a walking toast to a giant cherry-robed emperor. There's no denying Kunisue's knack for immersive, out-of-the-box storytelling. An interesting tidbit on her directorial approach: Kunisue once revealed she visualizes her work as a giant flipbook. Each scene is a meticulously detailed still that forms part of a compelling, flowing narrative. It’s this dedication to her craft that makes her one of the most exciting directors in the music video industry.
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