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French director Alex Courtès has left an indelible mark on the music video industry with his distinct and cinematic style. Since his initial venture into music videos in the early 2000s, he has become a highly sought-after collaborator for renowned musicians such as U2, The White Stripes, and Daft Punk. In fact, he’s the creative mind behind the ever-iconic visuals of U2's "Vertigo," hailed as an exciting fusion of innovative performance and abstract, fast-paced cinematography.
Courtès doesn't shy away from taking risks, an example is the somewhat controversial Red Hot Chili Peppers' video for "The Adventures of Rain Dance Maggie", where the band performed on a rooftop—a direct homage to The Beatles' farewell concert. An interesting tale lurks behind the creation of the striking visuals for Justice’s song "On'n'On"—Courtès had to convince the duo to go for a ‘space odyssey' theme against their initial resistance, proving that sometimes the director is the one who rocks the boat. And let's not forget his direction of SebastiAn's "Embody" video that morphed a schoolboy dance routine into an unexpected groovy revelation, which bore Courtès' characteristic mix of the unexpected and the extraordinary. With his talent in transcending music video norms, Alex Courtès has undeniably shaped the industry with his remarkable visuals.
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